Redesigning a School Logo

06 Mar Redesigning a School Logo

Have you decided that it’s time to redo your school logo? Maybe you want to update your image, or perhaps you want to communicate something new to the marketplace. In any case, it can be challenging to decide on what design elements you want to use. After all, this logo will be on all of your school uniforms, custom PE uniforms, and sports team jerseys, and it’s important to get it right. Here are a few tips to help you get started.

Choose Wise Colors

You want to make sure that the colors you choose match the persona of your school. Find an eye-catching combination that matches the spirit and style of what your school is all about. Then be sure that the colors work well together and that they are in line with your style guide.

Keep it Simple

There’s no need to overcomplicate your logo. The more simple it is, the easier it is to recognize. Think of businesses like Tesla, Apple, or McDonald’s. Everyone instantly recognizes those logos because their short, sweet, and to the point.

Think Timeless

Rethinking your school brand costs time and money. It might be tempting to use what is popular right now, but make sure that you create something that can stand the test of time, and that will communicate the spirit of your school through all of the passing marketing style trends. It will save resources in the long run and will demonstrate that your school is dependable.

Reflect Your Brand

Even high schools and elementary schools have a brand. You can see it on bulletin boards, yearbooks, and clothing items like custom PE uniforms. If your school has a proud heritage, look for something that communicates tradition and values. If you’re just starting out and want to go for a more modern look, study some contemporary styles.

Remember Where Your Logo Appears

Most importantly, remember that whatever you design will appear in a variety of places, from paper forms and websites to formal uniforms and custom PE uniforms. It will appear on your marquee and all the merchandise that proud parents purchase to support their kids. Make sure that your logo can work across both digital and physical branding.
At YBA Shirts, we can help you get a jump start on printing your perfect logo and branding for your school or business. Visit our website to learn more.

Sources: http://info.imageseven.com.au/school-marketing-blog/5-factors-you-need-to-consider-when-redesigning-your-school-logo